Department: Marketing
Location: Location
Bachelor of Science in Technology Management with marketing Concentration (161 credits)
Technology Management: (48 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MNG 101 |
-- |
3 |
-- |
-- |
4 |
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MNG 102 |
-- |
3 |
-- |
-- |
4 |
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MNG 103 |
-- |
3 |
-- |
-- |
4 |
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MNG 104 |
-- |
3 |
-- |
-- |
4 |
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MNG 130 |
-- |
3 |
-- |
-- |
4 |
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MNG 160 |
-- |
3 |
-- |
-- |
4 |
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MNG 171 |
-- |
2 |
-- |
-- |
4 |
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MNG 182 |
-- |
3 |
-- |
-- |
4 |
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MNG 200 |
-- |
4 |
-- |
6 |
-- |
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MNG 205 |
-- |
3 |
-- |
2 |
4 |
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MNG 211 |
-- |
3 |
-- |
-- |
4 |
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MNG 220 |
-- |
3 |
-- |
-- |
4 |
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MNG 230 |
-- |
3 |
-- |
-- |
4 |
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MNG 240 |
-- |
3 |
-- |
-- |
4 |
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MNG 261 |
-- |
3 |
-- |
-- |
4 |
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MNG 274 |
-- |
3 |
-- |
-- |
4 |
Economic courses: (17 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MNG 110 |
-- |
3 |
-- |
-- |
4 |
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MNG 196 |
-- |
3 |
-- |
-- |
4 |
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MNG 284 |
MNG 110 |
3 |
-- |
-- |
4 |
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MNG 285 |
MNG 110 |
3 |
-- |
-- |
4 |
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MNG 286 |
-- |
2 |
-- |
-- |
2 |
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MNG 293 |
MNG 110 |
3 |
-- |
-- |
4 |
Accounting courses: (18 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MNG 105 |
-- |
3 |
-- |
2 |
4 |
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MNG 140 |
MNG 105 |
3 |
-- |
2 |
4 |
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MNG 185 |
-- |
3 |
-- |
2 |
4 |
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MNG 195 |
-- |
3 |
-- |
2 |
4 |
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MNG 212 |
MNG 105 |
3 |
-- |
2 |
4 |
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MNG 273 |
MNG 105 |
3 |
-- |
2 |
4 |
Computer courses (11 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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CS 001 |
-- |
3 |
2 |
-- |
2 |
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CS 002 |
CS 001 |
2 |
2 |
-- |
1 |
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CS 101 |
CS 001 |
2 |
2 |
-- |
1 |
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CS 201 |
CS 001 |
2 |
2 |
-- |
1 |
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CS 204 |
CS 001 |
2 |
-- |
-- |
2 |
Mathematics and Statistical courses: (9 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MTH 001 |
-- |
3 |
-- |
2 |
4 |
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MTH 002 |
-- |
3 |
-- |
2 |
4 |
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ST 001 |
-- |
3 |
-- |
2 |
4 |
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Law courses: (4 credits) |
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Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MNG 161 |
-- |
2 |
-- |
-- |
2 |
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MNG 215 |
-- |
2 |
-- |
2 |
4 |
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Language courses (8 Credits) |
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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LNG 001 |
-- |
1 |
-- |
2 |
2 |
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LNG 002 |
LNG 001 |
1 |
-- |
2 |
2 |
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LNG 101 |
LNG 002 |
1 |
-- |
2 |
2 |
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LNG 201 |
LNG 101 |
1 |
-- |
2 |
2 |
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LNG 202 |
LNG 201 |
1 |
-- |
2 |
2 |
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LNG 103 |
-- |
1 |
-- |
2 |
2 |
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LNG 203 |
LNG 202 |
1 |
-- |
2 |
2 |
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LNG 211 |
-- |
1 |
-- |
2 |
2 |
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Cultural courses: (3 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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HUM 101 |
-- |
1 |
-- |
2 |
2 |
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HUM 202 |
-- |
1 |
-- |
2 |
2 |
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PHE 001 |
-- |
0.5 |
-- |
2 |
1 |
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PHE 002 |
-- |
0.5 |
-- |
2 |
1 |
Marketing requirements (21 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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CS 410 |
CS 204 |
3 |
-- |
-- |
4 |
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MKT 401 |
MNG 102 |
3 |
-- |
-- |
4 |
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MKT 402 |
MNG 102 |
3 |
-- |
-- |
4 |
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MKT 404 |
MNG 102 |
3 |
-- |
-- |
4 |
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MKT 405 |
MNG 101 |
3 |
-- |
-- |
4 |
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MKT 406 |
MNG 102 |
3 |
-- |
-- |
4 |
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MKT 408 |
-- |
3 |
-- |
-- |
-- |
Electives: Two of the following courses (4 credits)
(From the Business Administration Courses)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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MNG 201 |
-- |
2 |
-- |
2 |
2 |
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MNG 213 |
-- |
2 |
-- |
2 |
2 |
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MNG 257 |
-- |
2 |
-- |
2 |
2 |
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MNG 263 |
-- |
2 |
-- |
2 |
2 |
Practical training (18 credits)
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Code |
Course |
Pre. Req. |
Units |
Lab. |
Ex. |
Lec. |
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ITR 001 |
-- |
4 |
-- |
30 |
-- |
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ITR 002 |
ITR 001 |
4 |
-- |
30 |
-- |
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ITR 201 |
ITR 002 |
5 |
-- |
30 |
-- |
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MKT 409 |
ITR 201 |
5 |
-- |
30 |
-- |
Course Description
MTH 001 Math For Commercial Studies (3cr)
Differentiation including: real number, function, limits, first derivative of basic function, exponential and logarithmic function. Logarithmic differentiation, differentiation of implicit function and higher order derivatives. Application of differentiation including: extreme points and graph drawing, some business application. Integration including: indefinite and definite integrals, integration application, area under curves. Determinants and matrices including: determinants, matrices, solution of systems of linear equations: Cramer’s and Gauss-Jordan’s methods.
MTH 002 Financial Mathematics (3cr)
Simple interest, compound interest, present value, future value, cash flow series: uniform series, gradient series, geometric series.
ST 001 Applied Statistics (3cr)
Introduction and basic definition, sampling and data representation including: sampling, frequency tables, graphs. Descriptive measurements including: measures of central tendency, measures of dispersion. Sample correlation and regression including: person correlation coefficient, spearman coefficient, method of least squares, regression line Y = a+ b X, regression line x = c + d Y, relation between regression and correlation, the general trend and introduction to time series. Introduction to probability and distributions including: introductory probability – frequency approach, the binomial distribution, Poisson distribution, the normal distribution. Index numbers.
CS 001 Introduction To Computers (3cr)
This courses is a survey of computer terminology and concepts. The history, state of the art and future of data processing are discussed. The course covers basic hardware and software concepts. The computer’s effect on society is also discussed, operating systems, DOS as an example.
A study of the commercially available spreadsheet project management. Database and Word Processing programs as problem solving tools in an industrial engineering technology environment. The course should be taken early in the student’s program of study so that the skills and techniques learned will be available in subsequent courses. Laboratories are scheduled on an individual self-paced basis with extensive use of microcomputers.
CS 101 Computer Programming (A) (2cr)
Prerequisite CS 001: This course introduces students to structured programming with the high level language PASCAL. The techniques are covered with laboratory assignments. Topics progress from basic PASCAL syntax and semantics to sequential non-text files. Procedures and functions are covered early in the course to enable the student to write modular programs. The course also covers control features, data structures, standard 1/0 libraries and language operators.
CS 201 Computer Programming (B) (2cr)
Prerequisite CS 001: Advanced computer programming techniques are taught and practised in laboratory assignments. Emphasis is on the advanced features of computer language, including such topics as recursive routines, records, pointers, and sets. Basic data structures such as stacks, queues, and lists.
CS 204 Managerial Data Systems (2cr)
Intermediate programming course with application in business and government commercial programming. Emphasis on programming for accounting and management information systems.
MNG 101 Principles of Management (3cr)
Basics of management theory and science. The course features planning, organizing, leading, controlling and environmental and managerial activities.
MNG 102 Principles of Marketing (3cr)
Prerequisite MNG 101: Modern principles and concepts of marketing, planning, organization and controlling marketing activities, adopting scientific criteria and decision - making marketing methods in studying various fields, e.g industry, service, etc. Marketing organizations.
MNG 103 Organizational Behaviour (3cr)
Introduction, fundamentals of individual behaviour, understanding motivation, designing motivation jobs, individual decision-making, foundation of group behaviour, communication and group decision-making, leadership, power and politics, conflict, foundation of organisational structure, performance appraisal and reward system, organisation culture, organisational change and development.
MNG 104 Materials Management (3cr)
Material function, material organization, purchasing function, purchasing procedure, negotiation, make or buy decision, value analysis, storage function, organization of stores, stock levels, the classic inventory model, economic order quantity, storage equipment, warehouses design and layout, material handling in warehouses, safety considerations in warehousing.
MNG 105 Principles of Accounting (3cr)
Accounting concepts including nature and basic elements of financial position, accounting equation. Analyzing and classifying transactions including: introduction, the account, the double-entry system, the ledger, and the trial balance. Recording transactions including journalizing and posting. Financial statements including income statements and balance sheets.
MNG 110 Principles of Economics (3cr)
An introduction to economics as a solid background to micro and macroeconomics. Emphasis is given to economic methodology and basic terminology and concepts including how to read graphs, understand the basic elements of supply and demand, market mechanism and its equilibrium, and equilibrium price and the basic concepts of international trade.
MNG 130 Production Management (A) (3cr)
Introduction including the field of operations management, closed versus open systems, development of operation management, operation strategy and competitiveness including operations strategy in manufacturing, operation strategy in services, meeting the challenge, productivity measurement. Product design and process selection-manufacturing including designing for the customer, product development, linking design and manufacturing, process selection, process flow design, process analysis. Technology management including: technology in manufacturing, technologies in services, evaluation of technology investments. Product design and process selection services including the nature of services, designing services organization. Strategic capacity planning and concepts. Facility location - issues in facility location, plant location methods, locating service facilities. Facilities layout, basic production layout, process layout, group technology, fixed-position layout, retail service layout, office layout. Job design, work measurements and learning curves - job design decisions, behavioural consideration in job design, physical considerations in job design, work methods, work measurement standards, financial incentive plans, learning curves.
Introduction to uniform tax, transferred funds revenues, manufacturing and commercial revenues activities, salaries and wages- non- commercial jobs revenues, building and land revenues, treasures, tax exemptions and procedures of collection.
MNG 160 Personnel Management (3cr)
An introduction to personnel / human resources management, today’s labour force, equal employment opportunity laws and applications, job analysis and design, personnel planning, recruitment, employee selection, employee training and
MNG 161 Principles of Law (2cr)
An introduction to the basic principles of law. Topics include: definition, characteristics of legal rules, legal branches, legal sources, e.g. traditions, Islamic jurisprudence and natural law, application and interpretation of legal articles and provision.
MNG 171 Introduction To Business Administration (3cr)
Overview of marketing activities, production and operation activities, financial activities, human resources and personnel activities, managerial activities compound with project activities, environmental and managing project activities.
MNG 182 Managerial Economics (3cr)
An applied branch of economics related to more directly practised business disciplines including management, accounting, marketing, corporate strategy and concerned with resources allocation decisions in private and public sectors.
Fundamentals including main purpose, cost and financial accounting. Terms including direct and indirect costs, cost behaviour patterns, fixed and variable costs, costing system, cost classifications. Income effects of alternative inventory methods including financial statements and cost information, variable costing and absorption costing. Process costing system including direct material and direct labour. Cost allocation including, terminology, methods of allocating joint costs, choosing indirect cost pools and cost rates.
MNG 195 Corporates Accounting (3cr)
Partnerships including features, opening partnership account, additional investments, drawing accounts, loans from partners, withdrawal of a partner, and liquidation of a partner. Corporations including: features, formation, stockholders equity, cash dividends authorization and issuance of capital stocks, stocks issued for non- assets and assets, and issuance of bonds.
MNG 196 Economic Resources (3cr)
To Provide the basic concepts and theories of economic resources and its relationship to economic problems. Main topics include: methods of managing and classifying economic resources, areas of distribution.
Students are asked to apply theoretical administrative knowledge to work on a practical problem related to any business area, e.g. economic feasibility, management control, cost accounting, marketing.
MNG 201 Contracts Management (2cr)
Contract clauses, disputes, claims, arbitration, contract attachments, contract documents and contract documentation.
This course should be studied by senior business administration students. The main emphasis is on: risk and insurance theory, types of insurance, mathematics and premium calculation.
MNG 211 Marketing Researches (3cr)
Introduction to marketing research in marketing decision-making, research design and data sources, data collection procedure, sampling plan, data analysis and reporting research. Applications including: demand measurements and forecasting, product research and test marketing, advertising research, distribution and pricing research.
MNG 212 Managerial Accounting (3cr)
Fundamentals including definitions, managerial, cost and financial accounting systems. Cost-volume profit relationships including terminology, break-even point, contribution margin and gross margin. Budget and standard as keys to planning and control including master budget, advantages and types, cash budget. Flexible budget, variances, and management control including static budgets and flexible budget, price variances and efficiency variances, overview of variance analysis. Analysis of financial statements. Evaluation of new project.
MNG 213 Managerial Games Theory (2cr)
Emphasis on tactics and strategies, games, e. g. , two-person, zero sum games, standard language of games, pure strategies, saddle point, and mixed strategies, use of linear programming to determine optimal strategies.
An introduction to the basic principles of commercial transactions. The course features: types of companies, e.g. partnership, corporation…etc, commercial papers, e.g. promising notes, cheques, and businessman and trading shop.
MNG 220 Finance and Financial Management (3cr)
Financial environments and markets, financial statements and the role of financial manager, cash flow and technical analysis, fundamental analysis and financial planning, risk and return portfolio theory, assets valuation (CAPM&APT), cost of capital budgeting, leverage, capital structure and agency theory, short-term financing source, long-term financing source, assets and liabilities management, financial derivatives.
MNG 230 Production Management (B) (3cr)
Forecasting including demand management, types, components of demand, qualitative techniques in forecasting, time series analysis, casual relationship forecasting, choosing forecasting method, computer programmes. Aggregate planning including overview, techniques, aggregate production planning. Inventory systems including independent versus dependent demand, inventory systems, fixed order quantity, miscellaneous systems and issue. Materials requirement planning including MRP systems, MRP system structure, MRP 2 manufacturing resource planning. Operations scheduling including scheduling and control in job shops, shop-floor control, personnel scheduling in services.
Overview of quality control including concepts, quality control versus quality management. Quality specifications and quality costs including developing quality specification, quality function development, cost of quality, generic tools and tools of the QC. Statistical quality control including acceptance sampling, process control procedures. Quality control and JIT production system including JIT logic and its implementation requirements. Services quality control. Total quality control (TQC). Total quality management (TQM).
Main topics include: man-time relation, time and management, management of time and the individual, time workers, controlling. Time consuming factors, global manipulation of time, weekly model for time registration, daily activities analysis.
MNG 261 Project Management (3cr)
Introduction including project life cycle Ideas generation including sources and selection. Feasibility study including major steps. Marketing study demand characteristics and forecasting, market gap volume and characteristics. Technical study product/service design, operations design, facilities requirement and layouts, location selection. Financial study including break-even analysis, project financial evaluation, project financing. Organizational study. Legal study, environmental and social study. Project establishment including steps, types, fixed position project. Project operation and strategies. Marketing strategies and functions. Production and operations strategies and functions. Project development.
MNG 263 Crisis Management (2cr)
Organizational environment and crisis: concepts, environment as a source of crisis, crisis dimensions, crisis classifications, proactive strategies. Major steps in crisis management: earlier alarm signals, stand-by and production, reducing negative effects, reoperating, learning. Alarm system including concepts, tracing and finding signals, reasons for organisation’s failure to discover alarm signals, restructuring organization approach. Finding and evaluating expected crisis: worst scenario, crisis matrix, evaluating crisis risks. Communication plans including importance of communications, strategies, getting ready for the press. Crisis management team : installing crisis team, steps of installing, operation centre . Products buy back including importance, planning. Romers: random romers, planning romers, romers fighting. Complex crisis. Crisis management plan.
Audit evidence conceptual framework underlying the independent audit. Auditing standards. Ethics underlying the public accounting profession. Accounting legal liabilities. Planning and supervising the audit. Study and evaluation of internet control. The computer as an audit tool. Audit procedures. Report of audit.
MNG 274 Economics of Projects and Feasibility Studies (3cr)
Definition and basic concepts. Terminology. Identification of venture ideas – opportunity study. Pre- feasibility study, support ( functional ) study. Market plant capacity and analyzing penetration policies. Technical analysis: Location, equipment, labour, organization, schedule. Financial analysis: need source, forms, cash-flow. Economic analysis: simple, discounted, uncertainty. Social analysis: net value added, foreign exchange.
Macroeconomics is the study of the behavior of the economy as a whole. Students learn to examine the overall nation’s output, to evaluate the success of an economy’s performance. Main topics: classical macroeconomic theory, wages, prices, employment, production, saving, investment, and the rate of interest, the Keynisan macroeconomics theory, the theories of inflation and investments, Keynsian and classical models compared and evaluated, economic growth and policy, the consumption function.
MNG 285 Money, Banking & Foreign Trade (3cr)
The Nature of money and monetary institutions : First: money including its nature, function, its demand and supply, instruments and objectives of monetary policy. Second: banking including types of banking systems the Central bank of
Introduction. Taxation and public expenditures including the Egptian tax system, evaluating the tax system, public expenditures, evaluating the role of government, fees and returns from the income calculations. Distribution of income. National income and fiscal policy. The economics of budget deficits. The balance of payments.
(This course should be offered before macroeconomics) main topics: supply and demand analysis and elasticity, market production process, technical efficiency, marginal products, relevant cost curves, theory of the firm, customer theory, income analysis, general equilibrium, welfare economics.
HUM 101 Cultural Course (A) (1cr)
Definition of culture heritage , it's sources , ups and downs , objectives and motivations. Throwing light on some of the scientific facts brought about by human civilization.
HUM 202 Cultural Course (B) (1cr)
the development of the social , political and economic systems. The rise and development of the national movement and its role in achieving independence and democracy.
LNG 001 English Language (A) (1cr)
Intermediate English. Drills in pronunciation, basic English structures and development of business administration vocabulary. Reading of simplified texts on commercial topics.
LNG 002 English Language (B) (1cr)
Prerequisite LNG 001: Upper intermediate English. Students are introduced to more complex structures. Presentation of phrasal verbs, business letter writing and further development of technology management terminology.
LNG 101 English Language (C) (1cr)
Prerequisite LNG 002: More practice in reading commercial and business administration texts and development and expansion of related vocabulary.
LNG 103 German Language (A) (1cr)
Beginner’s course. Development of speaking ability and mastering of German basic structures.
LNG 201 English Language (D) (1cr)
Prerequisite LNG 101: Expansion of oral and written skills. Introduction of more sophisticated reading material on technology management and information.
LNG 202 English Language (E) (1cr)
Prerequisite LNG 201: Advanced Business English. Systematic discussion of all types of business correspondence. Intensive drilling in report and telex report, note-taking, business meetings and proceedings.
LNG 203 English Language (F) (1cr)
Prerequisite LNG 202: Continuation of English E with more emphasis on advanced reading in up-current business topics including privatization, computerized accounting, advertising and up-to-date marketing.
LNG 211 German Language (B) (1cr)
Systematic discussion of grammatical difficulties. Oral practice and reading of more difficult texts. Practice in guided composition.
PHE 001 Physical Education (A) (0.5cr)
Understanding the philosophical basics of recreation, some advice and specific information about recreational programs, different views of pioneers in the education aspects of recreation, spare time and it’s uses, sports and life.
PHE 002 Physical Education (B) (0.5cr)
Definition of sports, recreation between playing and some cultural phenomena, playing theories, suggestions of recreational programs for grown-up people, recreation in industry.
The student learns to identify the various production units and the way they interconnect in the production process. He is also trained to operate various pieces of machinery in order to recognize his technical inclinations as a prelude to his selection of a specification within the institute. The student is also trained to identify raw materials, and to follow up the different processes leading to the manufacture of final products. The duration of this industrial training is thirty hours per week spread over a minimum of five days for one acadmic term.
Students should be trained to deal with recruitment of workers and laws regulating manpower, studying the orgainsation framework of a factory, insurance system, wages and incentives system, production systems, pension system and marketing sales production.
This course aims at enabling students to put to practice the accounting courses they have studied theoretically. Main areas to be covered: accounting cycles steps, preparation of financial statements, evaluating performance by means of financial ratio, tax calculating methods, purchasing system and warehousing.
CS 410 Marketing Information systems (3cr)
Prerequisite MNG 202: Using modern information systems and techniques to plan and control marketing activities. Determining marketing information techniques necessary for decision making. Techniques of data collection, data processing and retrieval. Analysis of marketing data and their various indications. Relation between marketing information systems and marketing research.
MKT 401 Advertising and Promotion Management (3cr)
Prerequisite MNG 102: An introduction to the promotional mix, basic advertising and sales promotion concepts. The design, management, and integration of a firm’s promotional strategy. Planning advertising campaigns. Advertising budget. Evaluation of marketing campaigns. Competition and its impact on promotion processes.
MKT 402 Consumer / Buyer Behaviour (3cr)
Prerequisite MNG 103: Buyer behavior relevant to marketing decisions. Theoretical and practical implications of individual behavioral variables such as motivation, learning, perception, personality and attitudes. Buyer behavior analyzed in terms of decision – making processes and models of individual and aggregate behavior. Special attention given to consumer behavior in
MKT 404 International Marketing (3cr)
Prerequisite MNG 102: International marketing concepts, problems and opportunities of the exporter, licenser or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international mix.
MKT 405 Principles of Public Relations (3cr)
Prerequisite MNG 102: Modern public relations concepts, and activities and their contribution to institutions, public relations principles and techniques, current public relations problems and solutions. Role of modern techniques in projecting a better image of an institution, and in reaching and satisfying the desires of consumers.
MKT 406 Sales Management (3cr)
Prerequisite MNG 102: Management of the field sales force. Organisation of the sales department, sales planing and forecasting, allocation of efforts, and control and evaluation. Modern world techniques: electronic sales and shopping through the Internet.
MKT 408 Electronic Commerce (3cr)
An introduction to networks, internet, barriers to trade through internet, electronic trading, advantages and disadvantages of electronic commerce, e-management, customer specification, web design for customer attraction.
Students should be trained to follow up marketing activities, marketing mix, marketing strategies and marketing research.